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Marketing for Accountants
Explains the simple and often cost free basics of marketing. Split into 7 sections the guide deals with:
Advertise – if nobody knows you exist, that’s who is going to phone you
Popularity – nobody deals with someone they dislike
Image and Presentation – most people retain their first impressions. How do you come across?
Service – designing to suit#
Pricing – how do some practices get paid twice as much as others for the same service?
Location – overcoming the disadvantage of an imperfect location
Unique Selling Point – how to get one
Price £19.95